In my experience I have learned that you must treat your online business like you would treat a local business. You have to promote yourself. If you were a local business you might hand out business cards, solicit local businesses that might be willing to hand out flyers, drive around with a sign/magnet on your car, etc.
In the virtual world you must converse with others in chat rooms and on message boards, make a name for yourself. Be helpful, honest, and friendly. You have to represent your business at all times. This has unfortunately put a damper on my posting about personal problems, etc. Keep in mind that what you say online can be found pretty easily with the click of a few buttons.
Instead of a sign on your car, put your business advertisement in your email signature, message board signatures, avatars, sign guestbooks with your name, comments, and link to your store. Look for opportunities to post helpful information and get your links out there.
When I get lazy about going out and promoting myself online, I see a drastic decline in the number of visitors to my site.
Look for opportunites to send in business cards and/or samples to other businesses that might be willing to include them in their outgoing orders. Join Yahoo Groups that allow business announcements, sales, and other spam.
More to come...
A resourceful Blog created to help inspire, motivate, and support work-at-home-mom's, bloggers, and small business owners.
1 comment:
Hi,
You have an interesting blog.
Would you like to access Linkedin on your mobile?
Here is a mobile networking site called MoDazzle, With MoDazzle you can access Salesforce, Facebook and Linkedin on your mobile via SMS and email without internet or GPRS. You can also access other online services like Google maps, Starbucks etc.
Check this site for registration.
http://modazzle.com/cms/modazzleLp1.html?channel=CM&camp=LinkedInbd
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